Winter WI - Explore Southern Sawyer County is a tourism marketing project designed to highlight the various businesses located in Southern Sawyer County. The project was based on the Wisconsin Department of Tourism report that identified the following industries with the highest tourism spend, indicating the highest tourism demand:
As such, Explore Southern Sawyer County had created a tourism project to help highlight the businesses in these industries.
Social Media Activity
October 2023 was the second full month of marketing activites to highlight the various businesses in Southern Sawyer County. Some of the metrics achieved in the first month of marketing activities included:
The breakdown from reaching 55,000+ individuals included PAID TRAFFIC:
The breakdown from the 55,000+ individuals included ORGANIC TRAFFIC:
The end result was 18,895 website pageviews. This is massive increase from September 2023 which had only 5,425 website pageviews.
October 2023 produced a total of 18,895 website pageviews with the following breakdown:
Top Locations with Most Viewers
This is great information to review, as we can use this as an indicator of who is viewing our content. Are they falling into the two primary travel categories?
Press Release Analytics
Since August 2023, we have published all of our stories as press releases in national, regional and local media outlets. The dashboard analytics are tracked to help us determine which stories are most popular, and which ones were less popular.
128K - Reach
This is the number of people that have viewed the press release image and headline. This is not an indication of those who had clicked on the articles
5,326 - Page Views
This is the number of people that have actually clicked on and read the press release
99 - Likes
This is the number of people that liked our press releases
62 - Followers
This is the number of people that are now following Explore Southern Sawyer County press releases
134 - Shares
This is the number of times the press relesaes have been shared since August 18, 2023
These numbers are above and beyond what we are producing through social media and the website. We use a network of news sites that push your articles and content.
The Current State of the Project
The audience is currently sitting at 1,960 followers, which is pretty remarkable considering the project started on August 18, 2023
Paid Traffic Reach is down -5,795 which is an indication that fewer people are within the advertising targeting range. This is common, considering that October is an off-season for tourists in the area with their mobile devices to see any of the advertisements on social media platforms. However, the Paid Traffic Engagement is up +5,066 - which implies the advertisements are getting better at reaching the right people. Explore Southern Sawyer County runs advertising campaigns on social media platforms to reach audiences that fit the proper target demographic.
Organic Traffic is up significantly which is an indicator that our page followers are clicking on our links, reading our articles, reviewing our content, sharing our content, liking, and commenting. This is what we want a tourism marketing project to include.
The most notable metric is that Explore Southern Sawyer County was able to obtain 18,895 website visitors in the month of October 2023.
Where Are Your Marketing Dollars Going?
This is the question we want to answer. We want to supply you with in-depth data to indicate that your hard earned marketing dollars are working just as hard as you are by putting your business feature story, articles about the "Best of Southern Sawyer County" and other recreational opportunities are getting in front of the right people so they can make informed decisions on where to go for dinner, drinks, vacation, or a day trip to explore new places.
Our aim is to be completely transparent with the readers, supporters and members of the tourism marketing project by sharing with them the results we are producing from our marketing activities. We feel it is very important that you know where your marketing dollars are going, and which type of results we're getting from our activities.
If you wish to join Explore Southern Sawyer County as a member and receive the benefits of our marketing activities, we would love to have you.
Explore Southern Sawyer County is a local business resource operating in conjuction with the Southern Sawyer County Tourism Marketing Projected. Powered by Superior Marketing and Hooties Hauler. The mission is to help uncover the "Hidden Gems" that reside in Southern Sawyer County, Tuscobia Trail, Flambeau River resorts area and the Chippewa Flowage.
Business Feature Articles
Business Promotional Videos
Hooties Hauler Tavern Tours
Business Press Releases
Social Media Advertising