BOSTON, MA - April 10, 2023 - The largest online referral network for small businesses, Alignable.com is announcing the results of its annual national search for leaders who’ve gone above and beyond guiding peers and supporting entire communities as many small businesses continue to combat major economic challenges.
Today, Alignable's network of 7.8 million small business owners has chosen Curtis DeCora of Superior Marketing as Northern Wisconsin's 2023 Business Person of the Year.
226,000+ Votes & Nearly 51,000 Testimonials
The 2023 contest is the most popular competition Alignable has hosted in five years, marking a 61% jump in participation over 2022.
All told, 3,750 communities across the U.S. and Canada selected 3,976 winners this year (including ties). That’s an increase of 1,400+ additional Local Business People Of The Year compared to 2022.
During the contest, which ran from Jan. 9, 2023, to Feb. 17, 2023, 226,000+ votes and close to 51,000 testimonials were posted praising 125,000+ local leaders for helping their peers and communities through a turbulent year with many challenges, including high inflation, rising interest rates, and fears of a recession.
In fact, 67% of small businesses are still trying to reach the revenue levels they had prior to COVID, struggling to recover after nearly three years. This situation highlights how important it is for the contest winners to continue their work helping even more businesses bounce back from pandemic-era hurdles, as well as post-COVID problems that have emerged.
Supporting Each Other Is Key
“In our local business community, we look out for each other and refer businesses down the street or around the corner to help make everyone in town as successful as possible,” said DeCora “And the challenges we’ve all encountered have compelled many of us to offer counsel to peers fighting to keep their businesses afloat. While I’m thrilled to receive this award, it’s really a testament to our entire community. And it reinforces my resolve to push toward a full recovery for everyone here in Northern Wisconsin by the end of 2023.”
DeCora received a special badge and plaque, recognizing this big win. In past years, the awareness generated through similar contests has spurred expanded connections, as well as new business for many winners.
Driving Recognition Is Important
“This has been a fun and rewarding contest to watch unfold,” said Alignable’s President & Co-Founder Venkat Krishnamurthy. “Local business owners are the heart and soul of their communities, and they deserve to get much more recognition for all they do. Friendly competition aside, this contest generated some incredible peer testimonials, showing exactly why small business owners are stronger together.”
About Superior Marketing
Superior Marketing is an award-winning marketing company located in Hayward Wisconsin for its work in Local Tourism Marketing and Tribal Economic Development. Superior Marketing has helped over 500 businesses since 2008 compete with larger companies through the usage of Local Marketing. In 2022, Superior Marketing helped produce $1.03M in revenue for marketing clients; 264,818 Clicks generated; 91,783 Calls generated; 1,258 Reservations booked; 3,014 Guests Brought to Northern Wisconsin; 183% Increase in sales for a Lodging clients; 141% Increase in guest reservations; 21% Increase in sales for the avg client; $18,000+ in savings on credit card processing fees for 2022.
Alignable.com is the largest online referral network for small businesses in the U.S. and Canada. With 7.8 million members across 35,000+ communities, Alignable is the network where small business owners come together. Whether you’re connecting with local small businesses, meeting peers in your industry, or finding a catalyst who will introduce you to their network, Alignable is where businesses connect and change their business trajectory.
Explore Southern Sawyer County is a local business resource operating in conjuction with the Southern Sawyer County Tourism Marketing Projected. Powered by Superior Marketing and Hooties Hauler. The mission is to help uncover the "Hidden Gems" that reside in Southern Sawyer County, Tuscobia Trail, Flambeau River resorts area and the Chippewa Flowage.
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